This event was challenging, but nothing we couldn't handle. The challenge came from how crowded and sold-out the room became because of the hot-topic, social media and viral marketing! Representatives of Myspace, Facebook, Wallstreet Journal and others were presenting. There was little room, but after collaborating with the hotel staff and our AMA friends we managed to make it happen and it was without a doubt one of the most successful and entertaining luncheons in AMA history.
Another challenge was the 5 presenters that showed up right before the start with several types of media in multiple formats. We managed to move through each presentation without a hitch.
We even supplied a HD video camera and captured the presentations with no charge! We care about our clients, and we like to think that makes a difference. Be on the look-out for the video of Mike Haines, Advertising Director of Facebook on the AMA website.